During the 2017 Survey of Social Media sites and book stores, it was estimated that in Texas alone, there is over 8,400 Published Texas Authors. This means you are already competing for attention and sales within your own state. Then add in the 1 million USA authors and then the millions, if not billions of world wide authors you are competing against, you must figure out a way to stand out!

If you want to build a career as a writer, you MUST market yourself and your book, even if you are with a traditional publisher! If anyone tells you that you DO NOT need to do this, they are trying to sell you false goods. However, how you market your books can be done in smart ways that don’t cost you a lot of money or time.

In the presentation Marketing Renegade Style, created by B Alan Bourgeois, he will take you through some very basic steps on how to think outside the box to create marketing ideas that work and will give you an edge in presenting you and your books to Readers. As with any program, if you pick and choose what you want to do, your success rate will very.

Below are some tips that he uses in his presentation, but for a FULL understanding of his presentation, we encourage you to attend one of his interactive seminars or watch one of his videos that are available through the Authors Marketing Event Campus.

Bourgeois has built a career of helping Texas Authors that has given authors the ability to rise above the masses and create better ways to market and sell their books. For more insight about his work, please visit Texas Authors, Inc., DEAR Texas, Inc., Texas Authors Institute of History, Inc. or Book Festival Network.


Misfit Economy or Renegade Actions

Here’s to the crazy ones. The misfits. The Rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do. – Apple TV Ad


What is Marketing? 

  • Promotion of a product
  • The ability to get someone to want your product
  • Getting someone to buy your product


Other ways to promote your book

  • Marketing Courses – Authors Marketing Event (Certification)
  • Stop believing that because everyone else is doing it “I have to do it the same way”!
  • Think outside of the Box


The above is only a small sampeling of what Bourgoeis will discuss during his general 45 minute presentation. Bourgeois can do more in depth presentation for audiences when requested.


For individuals that would like to view one of the sessions for a small fee, please visit the Authors Marketing Event Campus by clicking here.

Marketing Renegade Style - Playlist